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I personally think that visual arguments could persuade more people. I do not know about it being more persuasive, but it might be more effective if you need to convince a lot of people. Because some people are not willing to put time and effort into reading arguments, by attracting people with visuals would be more effective because more people would rather ‘watch’ than ‘read’. I would think that people would want prefer to do the least amount of work as possible while they are being persuade by people. And reading takes a lot more work than watching something even though they could bring the same outcome.