5

A big difference between the first and second ad is how they approached the audience. They both have the same goal, which is to prove their objective to the audience. The first ad does it by evoking sympathy. It does not have any explanation of what the photograph is, but by the facial expression of the veterans, it hints that the ad is related to wars; whether or not it is for or against them. On the other hand, the second ad allows the audience to use logic. Instead of hinting the audience that the ad is related to health, it directly states the problem and the suggested solution by inserting texts unlike the first ad. The second ad also included contact information, which strongly encourages the audience to get involved.
These little different aspects of two ads have different influences on their argument. The first argument is weaker than the second argument because it deals with more personal subject. While the food/health is an everyday issue for the majority of the people, wars and veterans, unless they are a part of the military or their family or friend is, it is harder for the general audience to relate the subject.

ps. I think i used the picture on page 5... bc i thought page 3 was page 1 and i got confused and mixed up and all that and all jumbled up and all.. screwed up and all... mixed up.. and all... complicated.... frustrating... yes.. i messed up.