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The ethical responsibilities of an author are being knowledgeable, being fair, and building a bridge to audience. It is important for an author to use every resource to appeal to credibility and ethics. An author needs to fully understand his or her point of view before they start writing their argument. Another important thing is to fully understand how the audience would react to the argument. There should be many reasonable examples to back up the argument in order to be fair.
I think our media is bias. Because the media is always competing with each other, they want to attract more people as much as possible. That causes the media to be unfair because they are providing bias reasons and supports.