the article

I think it's very interesting how a store could almost "control" the minds' of consumers. It is scary that people are actually falling for this. This shows how easily people can be manipulated with different ads and pompous words. I understand that it is a part of a marketing business of the store and it's great that this particular store is doing so great on advertising. I think this store has targeted its consumers very well because I think no matter how good the commercial is, if the person does not need the product then it is most unlikely for the person to purchase the product. Therefore, I think this store has targeted a good vulnerable group of people who would be easily convinced. And people who are happy tend to be more vulnerable to things than people who are unhappy. In this case, it's the newlyweds. They just got married, and they are very excited... Now, all they need is a new bed and their life will be perfect. I think that is what the point of this advertisement is, in a nutshell.