2008년 1월 31일 목요일
Kilborune
Although, I am aware of Kilborune's argument being exaggerated, I agree with her. I think the purpose of this article was to spread the awareness of the issue. The ads that were in the book were examples of ads that use women to sell their goods. All the ads had some kind of sexual connotation that could be offensive to many people. While some people do not care about the ads and express that there are people who don’t pay attention to the ads, these sexually violent ads can trigger sexual harassments. There was this one ad where there are three men "lynching" a woman in a nice pair of jeans. The point of this ad probably was something like, people will be jealous of your jeans that they will do something drastic to take them away from you. I see how these kinds of ads could make a big shocking impression on people, which will cause people to think about the product. However, I think there could be an alternative way where it is less controversial and offensive.
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